Sustainability initiative: Internationalization
The Leading-Edge Cluster is creating a unique technology platform for intelligent technical systems, which companies can use to increase the reliability, resource efficiency and user-friendliness of their products and production systems. On a national level, the activities and skills of the Leading-Edge Cluster are already arousing high interest in the business and science worlds. However, they have not yet achieved sufficient visibility on an international level. Moreover, the cluster partners are only partially active internationally, but recognize great opportunities to strengthen their market position and performance there. The main goal of the cluster strategy is defined as taking a leading position among global competitors in the area of intelligent technical systems. In order to achieve this goal, the internationalization and image profile of it's OWL must be expanded.
The goal of the internationalization sustainability measure is to develop activities and offers to increase the profile of the cluster in the international business and science worlds. Numerous partners have joined together into a technology network to achieve this.
Firstly benchmarking will be used to compare the strengths and weaknesses of the cluster with international reference regions, such as technology skills, cluster structure and market position. Based on this, appropriate regions and clusters that complement the structure and competencies of it's OWL will be identified. Cooperation agreements will then be concluded with them, and joint activities such as workshops, conferences and exchanges of junior staff will be developed. An international marketing concept employing specific instruments, such as congresses, trade fairs and key media, will also be developed to present the competencies of it's OWL in selected regions and target markets. Finally, a competency center for internationalization will be established to bring together cluster partners and international partners to develop cooperative projects. The results and experiences will be continuously evaluated and integrated into the further development of activities and offers.
The project will strengthen the internationalization and profile of the cluster. Cluster partners will receive contacts to new cooperation partners and access to new markets. This will make an important contribution towards achieving the goals of the Leading-Edge Cluster strategies. Through the development of business models, the approaches will continue to run and be available to the cluster partners after the end of the support period in order to continue to drive the initiated process. The approaches and experiences can be transferred to other branches and clusters, such as medical technology and the plastics industry.
01 July 2014 - 30 June 2017