30 June 2020 - Premiere of the HANNOVER MESSE Digital Days: it's OWL will be there!

Innovation 'Made in OWL'

The HANNOVER MESSE Digital Days on 14 and 15 July will provide an overview of new developments in industrial transformation. The programme includes keynotes from industry, science and politics, panel discussions, live chats, networking and innovation presentations. One of the keynote speakers will be Prof. Dr. Roman Dumitrescu, who will present the activities and effects of the Leading-Edge Cluster it's OWL in the field of artificial intelligence. In addition, more than 40 companies, research institutions and start-ups will present their innovations in the digital exhibition.

"With the Digital Days we are creating an online platform for the entire HANNOVER MESSE community. Although the trade show had to be cancelled this year due to the corona pandemic, people naturally still have a need to find out about the latest technological products and solutions and to discuss them with experts from around the world," says Dr. Jochen Köckler, Chairman of the Board of Management of Deutsche Messse AG. Speakers include BDI President Prof. Dr. Dieter Kempf, Sabine Bendikt (Managing Director of Microsoft Germany), Dr. Desim Cesir (Huawei Germany) and Prof. Dr. Roman Dumitrescu, who will present the activities of the Leading-Edge Cluster in the field of AI for product development, production and the working world on 15 July at 12:30 pm.

Innovations from the Leading-Edge Cluster

"The Digital Days are an excellent platform for presenting innovations and new research approaches from the it's OWL Leading-Edge Cluster to the professional world," explains Günter Korder, Managing Director it's OWL Cluster Management. "The OWL joint stand at the Hannover Messe is the most important presentation in Germany for us. We have prepared the innovations of the more than 40 exhibitors that we wanted to show at the trade fair this year. I am confident that this will attract a lot of attention at the Digital Days".

World market leaders are among the participants

Among others, the world market leaders Beckhoff, Böllhoff, Claas, Hettich, Lenze, Phoenix Contact, WAGO and Weidmüller, technology leaders from medium-sized companies and the research institutions of the cluster are involved. The digital innovation show is divided into six thematic areas: AI research, machine learning through intelligent automation, mechanical engineering, IT, start-ups and networks. Visitors can research both by topic area and by exhibitor. There will also be presentations on new technologies, such as AI in product creation, Big Data for production, digital twin, circular value creation and open innovation.

The Digital Days are free of charge. In addition to the lecture programme, there is the opportunity to learn about innovations and to communicate with exhibitors from business and science via chat.