Communications and marketing

The professional community and the media pay close attention to the activities of it's OWL. The technology network is regarded as a front-runner in the field of intelligent technical systems and an Industry 4.0 pioneer. According to Wikipedia, "the largest project in Industry 4.0 at the present time is the BMBF Leading-Edge Cluster it's OWL". With it's OWL, we have a great opportunity to raise the profile of the OstWestfalenLippe region as a center for leading-edge technologies and to increase its attractiveness to specialists and managerial staff.

The Leading-Edge Cluster exhibits at national and international trade fairs, industry conferences and events, and works with a selection of other clusters and regions. Ongoing press relations work has focused regional and wider media attention on the cluster's performance, aims and research projects.

The most important presentation opportunity is the OWL group stand at the Hannover Messe industrial trade fair, where cluster partners can showcase their scientific and commercial capabilities. The stand is organized by OstWestfalenLippe GmbH and OWL Maschinenbau. Held in Bad Salzuflen, the FMB trade fair for mechanical engineering suppliers – the most important mechanical engineering forum in northern Germany – is heavily influenced by it's OWL.

Scientists are drawn to the region by international conferences such as the Conference on Human-Robot Interaction (HRI), the Wissenschaftsforum Intelligente Technische Systeme (Scientific Forum - Intelligent Technical Systems), or the International IEEE Symposium on Precision Clock Synchronization for Measurement, Control and Communication.


How we support you

You can benefit from the it’s OWL brand by referring to the Leading-Edge Cluster in your communications and marketing activities. As a cluster partner, we will provide you with an individual partner logo to show your involvement in the technology network.

We would also be happy to send you text and image templates, as well as informational and presentation materials. If you are presenting at a trade fair or event, we can provide presentation documents or training for your exhibition staff. We regularly promote research project successes, news and events on behalf of cluster partners, both in our newsletter and on our website.

If you require specific assistance with a communications or marketing campaign, please do not hesitate to contact us.